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Relates to prohibiting private entities from using biometric data for any advertising, detailing, marketing, promotion, or any other activity that is intended to be used to influence business volume, sales or market share or to evaluate the effectiveness of marketing practices or marketing personnel.
This bill prohibits private entities from using biometric data for advertising, detailing, marketing, promotion, or any other activity intended to influence business metrics.
If you use biometric data for marketing in New York, you must stop or face potential legal consequences.
What do these statuses mean? ▼
Affected Industries
Topics
What This Means
This proposed legislation aims to restrict the use of biometric data by private entities for various activities, including advertising and marketing. Businesses must reassess their practices to ensure compliance, potentially impacting marketing strategies significantly.
Key Provisions
- Prohibits the use of biometric data for advertising, detailing, marketing, and promotion.
- Affects private entities using biometric data.
- Intended to influence business volume, sales, or market share, or evaluate marketing effectiveness.
Latest Legislative Action
REFERRED TO CONSUMER PROTECTION
Bill Sponsors
| Name | Role | District |
|---|---|---|
| John Liu D | Sponsor | SD-011 |
| Jabari Brisport D | Sponsor | SD-025 |
Compliance Checklist
Who: All private entities using biometric data
Penalty: Potential legal consequences
Related & Companion Bills
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