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Relates to prohibiting private entities from using biometric data for any advertising, detailing, marketing, promotion, or any other activity that is intended to be used to influence business volume, sales or market share or to evaluate the effectiveness of marketing practices or marketing…
This bill prohibits private entities from using biometric data for marketing purposes, impacting how businesses can influence sales and evaluate marketing effectiveness.
If you use biometric data for marketing in New York, you must stop this practice or face legal consequences after the law takes effect.
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Affected Industries
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What This Means
The proposed legislation in New York seeks to restrict private entities from utilizing biometric data for marketing activities. This includes any efforts aimed at influencing sales or evaluating marketing effectiveness. Businesses relying on biometric identifiers will need to reassess their data practices to ensure compliance with this new regulation.
Key Provisions
- Prohibits private entities from using biometric data for marketing purposes.
- Defines 'private entity' and 'biometric identifier' clearly.
- Excludes state and local government agencies from the definition of private entities.
Latest Legislative Action
referred to consumer affairs and protection
Bill Sponsors (showing 5 of 6)
| Name | Role |
|---|---|
| Amy Paulin D | Primary |
| BRAUNSTEIN | Primary |
| MILLER MG | Primary |
| Phil Steck D | Primary |
| Karines Reyes D | Cosponsor |
Compliance Checklist
Who: All private entities using biometric data
Deadline: 30 days after the law takes effect
Penalty: Potential legal consequences for non-compliance
Related & Companion Bills
Full Legal Analysis
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Affected Industries
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