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Relates to prohibiting private entities from using biometric data for any advertising, detailing, marketing, promotion, or any other activity that is intended to be used to influence business volume, sales or market share or to evaluate the effectiveness of marketing practices or marketing personnel.
Prohibits private entities from using biometric data for advertising or marketing to influence business metrics. Note: Full bill text is not available.
If you use biometric data for marketing, you must cease such activities immediately.
What do these statuses mean? ▼
Affected Industries
Topics
What This Means
This New York bill prohibits private entities from using biometric data in advertising, marketing, or promotional activities aimed at influencing business volume, sales, or market share. It also restricts using such data to evaluate marketing practices or personnel. Note: Full bill text is not available.
Key Provisions
- Prohibits use of biometric data for advertising, marketing, or promotion.
- Restricts use of biometric data to evaluate marketing practices or personnel.
Latest Legislative Action
referred to consumer affairs and protection
Bill Sponsors
| Name | Role | District |
|---|---|---|
| Edward Braunstein D | Sponsor | HD-026 |
| Ron Kim D | Sponsor | HD-040 |
Compliance Checklist
Who: All private entities operating in New York
Penalty: Potential legal consequences
Related & Companion Bills
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