In one paragraph
Oklahoma's SB 746 (2025), by Sen. Seifried, would have required political advertisements, electioneering communications and other candidate or election media from a candidate, candidate committee, PAC or party committee to carry the disclosure "Created in whole or in part with the use of generative artificial intelligence" when generative AI content appears to show a real person doing something that did not occur. A depicted candidate could have sued. The bill was referred to the Technology and Telecommunications Committee February 4, 2025 and died when the session ended in 2026 (adjourned May 14, 2026).
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None: the bill did not pass. It would have required campaigns and party committees to label AI-generated depictions of real people in political media, and exposed them to suits by depicted candidates.
Key provisions
- Would have added a new section (Title 75A, § 401) defining generative AI as a machine-based system that generates synthetic images, video, audio, text and other content
- Covered political ads, electioneering communications and other media about a candidate or election created or distributed by a candidate, candidate committee, PAC or party committee
- Required the disclosure "Created in whole or in part with the use of generative artificial intelligence" on such media showing a real person performing an action that did not occur
- Visual disclosures easily readable and, for video, shown throughout the AI content; audio-only disclosures read clearly at the beginning and end
- A candidate depicted through generative AI could seek injunctive or other equitable relief or sue for general or special damages; the court could award costs and attorney fees to the prevailing party
- Exempted bona fide news broadcasts that note authenticity questions, broadcasters that made a good-faith check on paid media, news publications that state the media does not accurately represent the candidate, and satire or parody
- Would have taken effect November 1, 2025; referred to committee February 4, 2025 with no further action; died at the end of the 2026 session
Latest legislative action
Feb 4, 2025. Second Reading referred to Technology and Telecommunications
Sponsors
| Name | Role | District |
|---|---|---|
| Ally Seifried R | Sponsor | SD-002 |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error