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AI Summary
The bill mandates disclosures on algorithmic pricing, prohibits discriminatory uses of protected class data, and prohibits landlords and multiple listing services from setting or adjusting rent prices, rental agreement terms, and occupancy levels based on algorithmic recommendations. It allows the Attorney General to seek civil penalties in addition to an injunction.
Business Impact
If you use AI for pricing in housing, you must disclose algorithmic pricing details by July 1, 2024, or face penalties.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics How we classify →
What This Means
SB585 introduces changes to Virginia housing laws by requiring algorithmic pricing disclosures, prohibiting discrimination, and prohibiting landlords and multiple listing services from setting or adjusting rent prices, rental agreement terms, and occupancy levels based on algorithmic recommendations. The Attorney General can seek civil penalties in addition to an injunction.
Key Provisions
- Landlords must disclose the use of algorithmic pricing devices when applicable under specific acts.
- Prohibits discriminatory practices using protected class data in rental agreements.
- Prohibits landlords from facilitating non-compete agreements.
- Allows any injured individual to bring a civil action and recover the greater of actual or statutory damages and reasonable attorney fees.
- Prohibits landlords and multiple listing services from using algorithmic devices to set or adjust rent prices, rental agreement terms, occupancy levels, and other conditions based on algorithmic recommendations using a coordinating function.
- Allows the Attorney General to seek an injunction and civil penalties specifically to restrain certain violations of the bill.
- Defines terms such as 'protected class data,' 'personalized algorithmic pricing,' and 'coordinating function.'
Latest Legislative Action
Passed by indefinitely in General Laws and Technology with letter (15-Y 0-N)
Bill Sponsors (showing 5 of 14)
| Name | Role |
|---|---|
| Bill R. DeSteph, Jr. | Primary |
| Bryce E. Reeves R | Primary |
| R. Creigh Deeds | Primary |
| Reeves | Primary |
| Saddam Azlan Salim D | Primary |
Roll Call Votes
Passed by indefinitely in General Laws and Technology with letter ·
Feb 4, 2026
15 Yea
0 Nay
Passed ✓
Compliance Checklist
Disclose the use of algorithmic pricing devices in writing to tenants or prospective tenants.
Who: Landlords owning more than four rental units.
Deadline: Prior to the execution of a rental agreement.
Penalty: Civil penalties up to $1,000 for each violation.
Who: Landlords owning more than four rental units.
Deadline: Prior to the execution of a rental agreement.
Penalty: Civil penalties up to $1,000 for each violation.
Provide a plain-language summary of factors considered by the algorithmic pricing device.
Who: Landlords using algorithmic pricing.
Deadline: Prior to the execution of a rental agreement.
Penalty: Civil penalties up to $1,000 for each violation.
Who: Landlords using algorithmic pricing.
Deadline: Prior to the execution of a rental agreement.
Penalty: Civil penalties up to $1,000 for each violation.
Related & Companion Bills
Full Legal Analysis
SB585 amends Virginia housing laws by requiring landlords using algorithmic pricing devices to disclose this when applicable under the Virginia Residential Property Disclosure Act and the VRLTA. It aims to ensure transparency in rental pricing and prevent discrimination by prohibiting discriminatory uses of protected class data in the sale or rental of a dwelling. The bill prohibits landlords and multiple listing services from using algorithmic devices to set or adjust rent prices, rental agreement terms, occupancy levels, and other conditions based on algorithmic recommendations using a coordinating function. Additionally, it prohibits landlords from facilitating agreements not to compete with respect to any dwelling unit. The bill defines terms such as 'protected class data,' 'personalized algorithmic pricing,' and 'coordinating function.' It allows the Attorney General to seek an injunction and civil penalties specifically to restrain certain violations of the bill. Injured individuals can recover the greater of actual or statutory damages and reasonable attorney fees.
Official Source
Official Bill Text
View SB585 on official legislature website →
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