NJ A4733: Prohibits advertising generative artificial intelligence as able to practice regulated profession or occupation. Verified

Assembly Bill A4733 prohibits any person or entity that develops or deploys generative artificial intelligence from advertising that such technology can practice a profession or occupation regulated by New Jersey law. This includes professions governed by Title 45 of the Revised Statutes. The bill establishes that such advertising constitutes an unlawful practice under the New Jersey Consumer Fraud Act, which typically carries significant penalties for violations. Compliance is required from all entities involved in the development or deployment of generative AI in New Jersey. The bill does not specify a compliance deadline but indicates that it will take effect six months after enactment. Violators face monetary penalties of up to $10,000 for a first offense and $20,000 for subsequent offenses, along with potential cease and desist orders and the possibility of punitive damages. The legislation aligns with growing concerns about the ethical use of AI and the need for transparency in its applications, particularly in regulated fields.