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Requires advertisements to disclose the use of synthetic media; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
This bill mandates advertisements to disclose the use of synthetic media and imposes penalties for violations.
If you use synthetic media in advertisements in New York, you must disclose its use or face fines of $1,000 for the first violation and $5,000 for subsequent violations.
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Affected Industries
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What This Means
The proposed legislation in New York aims to enhance transparency in advertising by requiring disclosures related to synthetic media. Businesses that utilize AI-generated content must comply with these new requirements to avoid significant penalties. This bill reflects growing concerns about the ethical use of AI in marketing and consumer protection.
Key Provisions
- Advertisements must disclose the use of synthetic media.
- A disclaimer is required if synthetic media depicts a model resembling a natural person.
- Penalties include $1,000 for the first violation and $5,000 for subsequent violations.
- No defense for using synthetic media without consent from depicted individuals.
- The bill does not affect existing civil rights protections.
- It clarifies the scope of protections under federal law regarding content liability.
Latest Legislative Action
print number 6758a
Bill Sponsors (showing 5 of 12)
| Name | Role |
|---|---|
| Brian Cunningham D | Primary |
| KOLB | Primary |
| ROSENTHAL L | Primary |
| TITUS | Primary |
| Tony Simone D | Primary |
Compliance Checklist
Who: Any business using synthetic media in advertising
Penalty: $1,000 for first violation, $5,000 for subsequent violations
Who: Advertisers using synthetic media to depict models
Penalty: $1,000 for first violation, $5,000 for subsequent violations
Related & Companion Bills
Full Legal Analysis
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Affected Industries
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