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Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
AI Summary
This bill mandates advertisements to conspicuously disclose the use of synthetic performers and imposes civil penalties for violations.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics
What This Means
The proposed legislation in New York aims to enhance transparency in advertising by requiring the conspicuous disclosure of synthetic performers. Persons or entities advertising property or services will need to
Key Provisions
- Advertisements must conspicuously disclose the use of synthetic performers.
- First violation incurs a $1,000 civil penalty; subsequent violations incur a $5,000 penalty.
- Compliance is required from persons or entities advertising property or services using synthetic performers.
Latest Legislative Action
substituted by s8420a
Compliance Checklist
Disclose the use of synthetic performers in advertisements
Who: Advertisers and businesses engaged in advertising
Deadline: Upon the bill's enactment
Penalty: $1,000 for first violation, $5,000 for subsequent violations
Who: Advertisers and businesses engaged in advertising
Deadline: Upon the bill's enactment
Penalty: $1,000 for first violation, $5,000 for subsequent violations
Review advertising content for compliance with disclosure requirements
Who: Marketing and compliance teams within businesses
Deadline: Ongoing after enactment
Penalty: Civil penalties as specified
Who: Marketing and compliance teams within businesses
Deadline: Ongoing after enactment
Penalty: Civil penalties as specified
Related & Companion Bills
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Official Bill Text
View A08887 on official legislature website →
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