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Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
AI Summary
This bill mandates that advertisements disclose the use of synthetic performers and imposes civil penalties for violations.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics
What This Means
The bill requires advertisers to disclose when synthetic performers are featured in their advertisements. This regulation aims to enhance transparency in advertising practices, particularly as AI-generated content becomes more prevalent.
Key Provisions
- Requires disclosure of synthetic performers in advertisements.
- Imposes a $1,000 penalty for first violations and $5,000 for subsequent violations.
Latest Legislative Action
SIGNED CHAP.617
Compliance Checklist
Disclose the use of synthetic performers in advertisements
Who: Advertisers and businesses creating advertisements
Deadline: Immediately upon enactment of the law
Penalty: $1,000 for first violation, $5,000 for subsequent violations
Who: Advertisers and businesses creating advertisements
Deadline: Immediately upon enactment of the law
Penalty: $1,000 for first violation, $5,000 for subsequent violations
Review advertising content for compliance with disclosure requirements
Who: Marketing and compliance teams within businesses
Deadline: Ongoing as advertisements are created
Penalty: Civil penalties as specified
Who: Marketing and compliance teams within businesses
Deadline: Ongoing as advertisements are created
Penalty: Civil penalties as specified
Related & Companion Bills
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Official Bill Text
View S08420 on official legislature website →
Related Topics
Affected Industries
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