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AI Summary
This bill prohibits private entities from using biometric data for advertising and marketing purposes.
Business Impact
If you use biometric data for marketing in New York, you must stop this practice or face potential legal consequences.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics How we classify →
What This Means
The proposed legislation seeks to restrict private entities from utilizing biometric data for marketing and advertising purposes. This bill aims to protect consumer privacy by prohibiting the use of biometric identifiers and information in activities intended to influence business outcomes. Entities that rely on biometric data for marketing will need to reassess their practices to ensure compliance.
Key Provisions
- Prohibits private entities from using biometric data for marketing purposes.
- Defines 'private entity' and 'biometric identifier' for clarity.
- Excludes state or local government agencies from the definition of private entities.
Latest Legislative Action
REFERRED TO HEALTH
Bill Sponsors
| Name | Role |
|---|---|
| Jake Ryan Blumencranz | Primary |
Compliance Checklist
Cease the use of biometric data for marketing activities
Who: All private entities operating in New York
Deadline: 30 days after the bill becomes law
Penalty: Potential legal consequences for non-compliance
Who: All private entities operating in New York
Deadline: 30 days after the bill becomes law
Penalty: Potential legal consequences for non-compliance
Related & Companion Bills
Full Legal Analysis
The bill prohibits private entities from using biometric identifiers or biometric information for any advertising, marketing, or promotional activities aimed at influencing business volume or evaluating marketing effectiveness. This restriction applies regardless of the type of entity benefiting from such activities, including governmental, for-profit, or not-for-profit organizations. Compliance is required from the effective date, which is set for thirty days after the bill becomes law. Key definitions include 'private entity,' which encompasses various organizational forms excluding government agencies, and 'biometric identifier,' which refers to data derived from biological characteristics used to identify individuals.
Official Source
Official Bill Text
View A10794 on official legislature website →
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