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HI SB2036: Relating To Consumer Protection.

Dead/Failed Hawaii · 2026 session

Last verified Oct 10, 2026 · official bill text

SB2036 · where it stands

This bill did not become law (dead/failed) · last action Feb 11, 2026.

What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

Hawaii's SB 2036 (2026) would have added a new section to HRS chapter 481B prohibiting any person from engaging in 'surveillance pricing': offering or setting a customized price for a specific consumer or group based wholly or partly on information collected through electronic surveillance technology such as sensors, cameras, device tracking and biometric monitoring. A violation would be an unfair or deceptive practice under HRS 480-2. The Senate committee on LBT deferred it on February 11, 2026; it died.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

None: the bill did not pass. It would have barred businesses from personalized pricing built on surveillance data.

Key provisions

  1. Would prohibit any person from engaging in surveillance pricing: a customized price for a specific consumer or group based wholly or partly on information collected through electronic surveillance technology
  2. Electronic surveillance technology would include sensors, cameras, device tracking and biometric monitoring
  3. Exceptions if the person can show: cost-based differences only; discounts under publicly disclosed eligibility criteria; discounts to broad groups (military, kamaaina, teachers, veterans, seniors, students); loyalty-program discounts the consumer knowingly joined; insurers under HRS chapter 431; refusals based on a consumer report under the federal Fair Credit Reporting Act
  4. Data collected for the discount, cost-based pricing or loyalty exceptions could be used only for that purpose, not profiling, targeted advertising or individualized price setting
  5. A violation would be an unfair and deceptive practice under HRS 480-2; no separate fines are set
  6. Would have taken effect upon approval; died after LBT deferred it February 11, 2026

Latest legislative action

Feb 11, 2026. The committee on LBT deferred the measure.

Sponsors (showing 5 of 7)

NameRoleDistrict
D Sponsor SD-011
D Sponsor SD-003
D Sponsor SD-024
D Sponsor SD-002
D Sponsor SD-018

Topics and industries

Related topics

Algorithmic Pricing

Affected industries

Consumer Protection

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

Related AI laws in Hawaii

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HB2611 Relating To Antitrust. SB157 Relating To Antitrust. HB831 Relating To Antitrust. SB2687 Relating To Elections. HB2590 Relating To Autonomous Vehicles. HB2137 Relating To Artificial Intelligence.

Same topic in other states

New Jersey S451 Makes use of algorithmic systems to influence price and supply of residential re California AB325 Cartwright Act: violations. New York S07882 Prohibits a person or entity from knowingly or with reckless disregard facilitat Connecticut SB00004 An Act Concerning Consumer Privacy And Protection. Pennsylvania HB1779 In preliminary provisions, providing for algorithmic pricing transparency and fa Illinois HB4544 ALGORITHMIC PRICING