IL HB4248: ALGORITHMIC PRICE TRANSPARENCY

In one paragraph

Illinois's HB 4248, as the Senate amended it (Senate Floor Amendment 1), would create the Protection from Surveillance Pricing Act, banning surveillance pricing: customized prices for a consumer or group based on personal data. The House passed an earlier version 78-19 on May 22, 2026; the Senate passed it as amended 41-16 on May 31, 2026. The House has not concurred and re-referred it to the Rules Committee July 1, 2026, so it has not gone to the Governor.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

If the House concurs and it is enacted, businesses selling to Illinois consumers could not set prices based on personal data, apart from the listed exceptions, and would face Consumer Fraud Act enforcement.

Key provisions

1. 1A person may not engage in surveillance pricing: offering or setting a customized price for a specific consumer or group based in whole or in part on personal data, including through sensors, cameras or device tracking and random price variations online; discounts to consumers cancelling a service are excluded (Secs. 5, 10)
2. 2Not surveillance pricing if the person shows the difference is based solely on differing costs, general price fluctuations over time, good-faith credits or refunds, or publicly disclosed eligibility criteria any consumer could meet (Sec. 10)
3. 3Also allows certain social-group discounts and loyalty or rewards programs that meet disclosure and non-individualization conditions (Sec. 10)
4. 4Does not apply to refusals to extend credit based on a Fair Credit Reporting Act report, banks and financial institutions regulated by Illinois divisions, air carriers, or most insurance pricing (unless used to price on willingness to pay or limit comparison shopping) (Sec. 10)
5. 5The Attorney General or a State's Attorney may sue to restrain and prevent any pattern or practice of violations; violations are unlawful practices under the Consumer Fraud and Deceptive Business Practices Act; persons with actual damage may sue under Section 10a of that Act (Secs. 15, 20)
6. 6Waivers are void, and home rule units may not regulate surveillance pricing inconsistently with the State (Secs. 25, 30)

Latest legislative action

Jul 1, 2026. Rule 19(b) / Re-referred to Rules Committee

Sponsors (showing 5 of 38)

Amendments (3)

• House Amendment 001 Not adopted 2026-03-24
• House Amendment 002 Not adopted 2026-05-20
• House Amendment 003 Not adopted 2026-05-21