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IL HB4544

IL HB4544: ALGORITHMIC PRICING Verified

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AI Summary

The Preventing Algorithmic Pricing Act mandates disclosure of algorithmic pricing based on personal data, prohibits its use under specific conditions, amends the Consumer Fraud and Deceptive Business Practices Act, and limits home rule. It exempts financial services and insurers.

Business Impact

If you use AI for pricing in Illinois, you must disclose algorithmic pricing based on personal data by January 1, 2025, or face penalties.

State
Illinois
Bill Number
HB4544
Status
Introduced
Risk Level
High
Category
Comprehensive
Last Action
Feb 18, 2026
Last Verified
May 4, 2026
Data Updated
May 4, 2026
What do these statuses mean?
Introduced — Filed in the legislature; not yet heard in committee
In Committee — Assigned to and being reviewed by a legislative committee
Passed — Approved by one or both chambers; awaiting further action
Signed / Enacted — Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed — Vetoed, failed to pass, or session expired without action
Unknown — Status data not yet available or awaiting classification

Affected Industries

Financial Services E-commerce Technology Finance Advertising Retail Consumer Protection

Topics How we classify →

What This Means

This bill aims to regulate algorithmic pricing practices in Illinois by requiring clear disclosures when prices are set using consumer data and prohibits such pricing under specific conditions. It targets businesses that utilize personalized pricing and defines terms related to algorithmic pricing. The Act exempts financial services and insurers.

Key Provisions

Latest Legislative Action

Added Co-Sponsor Rep. Michael Crawford

Bill Sponsors (showing 5 of 20)

Name Role
Primary
Primary
Primary
Primary
Primary

Compliance Checklist

Include clear disclosure in advertisements for algorithmic pricing.
Who: Businesses utilizing personalized algorithmic pricing.
Deadline: Upon the effective date of the Act.
Penalty: Up to $1,000 for each violation.
Avoid using protected class data in pricing decisions.
Who: Businesses involved in pricing goods or services.
Deadline: Upon the effective date of the Act.
Penalty: Classified as an unlawful practice under the Consumer Fraud Act.

Related & Companion Bills

Illinois HB5323 — ALGORITHMIC PRICING DISCLOSURE Illinois HB4717 — ALGORITHMIC PRICING DISCLOSURE New York S07033 — Enacts the preventing algorithmic pricing discrimination ac…

Full Legal Analysis

The Preventing Algorithmic Pricing Act establishes requirements for businesses that utilize personalized algorithmic pricing based on consumer data. Specifically, it mandates that any algorithmic pricing must be disclosed to consumers and prohibits its use under specific conditions. The bill also defines terms related to algorithmic pricing and limits home rule authority in this context. Notably, the Attorney General may file a civil action to request an injunction against violations, with a 5-day notice to the defendant. The Act exempts financial services such as financial institutions, broker-dealers, and entities providing consumer credit products, as well as licensed insurers and excess lines insurers.

Official Source


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