In one paragraph
New Jersey's A4742 (Wainstein, Rodriguez, Walker), the Fair Pricing and Transparency Act, would bar retail food stores from using surveillance-based price discrimination, dynamic pricing, or personalized pricing (personalized pricing means prices set using automated systems, AI, machine learning, or algorithms relying on consumer or inferred data) on groceries and other foodstuffs. Retail establishments with more than 50 employees would not be covered. Introduced March 19, 2026 and referred to the Assembly Consumer Affairs Committee; identical Senate bill S3952.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None unless enacted: the bill is pending. If enacted, grocery retailers with 50 or fewer employees would have to post sale prices and stop surveillance-based, dynamic, or personalized pricing of groceries.
Key provisions
- A retail food store would have to clearly and conspicuously post the sale price of groceries and other foodstuffs
- A store could not use surveillance-based price discrimination, dynamic pricing, or personalized pricing based on a consumer's behavior, inferred data, or personally identifiable information
- The bill would also bar electronic shelf label systems in stores of 15,000 square feet or larger until four years after the act's effective date
- Uniform price reductions open to all consumers who meet disclosed eligibility criteria would not count; loyalty programs would be allowed if personal data collected for them is not used to modify prices
- A violation would be an unlawful practice under P.L.1960, c.39 (C.56:8-1 et seq.); the Division of Consumer Affairs would study electronic shelf label systems (captured text ends mid-section)
- Status: introduced and referred to the Assembly Consumer Affairs Committee March 19, 2026
Latest legislative action
Mar 19, 2026. Introduced, Referred to Assembly Consumer Affairs Committee
Sponsors (showing 5 of 13)
| Name | Role |
|---|---|
| Benson, Daniel R. | Primary |
| Calabrese, Clinton D | Primary |
| Danielsen, Joe D | Primary |
| Fantasia, Dawn R | Primary |
| Inganamort, Michael | Primary |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error