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NY S05879

NY S05879: Relates to prohibiting private entities from using biometric data for any advertising, detailing, marketing, promotion, or any other activity that is… Verified

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Primary Source Read S05879 on official legislature website
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Relates to prohibiting private entities from using biometric data for any advertising, detailing, marketing, promotion, or any other activity that is intended to be used to influence business volume, sales or market share or to evaluate the effectiveness of marketing practices or marketing…

AI Summary

This bill prohibits private entities from using biometric data for marketing purposes, including evaluating marketing effectiveness, to influence business metrics.

Business Impact

If you use biometric data for marketing in New York, you must cease such practices by the effective date or face penalties.

State
New York
Bill Number
S05879
Status
Introduced
Risk Level
Medium
Category
Comprehensive
Effective Date
Apr 18, 2021
Last Action
Jan 5, 2022
Last Verified
May 1, 2026
Data Updated
Jun 3, 2026
What do these statuses mean? ▼
Introduced — Filed in the legislature; not yet heard in committee
In Committee — Assigned to and being reviewed by a legislative committee
Passed — Approved by one or both chambers; awaiting further action
Signed / Enacted — Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed — Vetoed, failed to pass, or session expired without action
Unknown — Status data not yet available or awaiting classification

Affected Industries

Marketing Technology Advertising

Topics How we classify →

AI Privacy

What This Means

This legislation aims to restrict private entities from utilizing biometric data for marketing activities, including evaluating marketing effectiveness. It defines key terms related to biometric identifiers and information, ensuring compliance from various businesses. The bill's implications could significantly affect how companies approach data collection and marketing strategies.

Key Provisions

Latest Legislative Action

REFERRED TO CONSUMER PROTECTION

Bill Sponsors

Name Role
Primary
Primary
Primary
Primary
Primary

Compliance Checklist

Cease using biometric data for marketing activities
Who: All private entities in New York
Deadline: 30 days after the bill becomes law
Penalty: Potential penalties as defined in future regulations

Related & Companion Bills

New York S02390 — Relates to prohibiting private entities from using biometri… → New York A10794 — Establishes the hospice and palliative care workgroup → New York A00488 — Relates to prohibiting private entities from using biometri… →

Full Legal Analysis

The bill prohibits private entities from using biometric identifiers or biometric information for any marketing-related activities aimed at influencing business volume, sales, or market share, including evaluating the effectiveness of marketing practices or marketing personnel. Compliance is required from all private entities, which include individuals, partnerships, corporations, and other organized groups, but exclude state or local government agencies. The bill does not specify penalties for non-compliance within the provided text, which may be addressed in other legislative or regulatory frameworks. Key definitions include 'biometric identifier' and 'biometric information,' which are crucial for understanding the scope of the bill. This legislation aligns with growing trends in data privacy and biometric regulation seen in other states, reflecting a broader movement towards protecting individual privacy rights in the digital age.

Official Source

Official Bill Text
View S05879 on official legislature website →
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Related Topics

AI Privacy

Affected Industries

Technology

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