HB4985 aims to regulate the use of surveillance data in pricing systems, with enforcement by the Attorney General. The bill includes penalties and private legal actions.
If you use surveillance data for pricing, you must stop or face legal action.
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What This Means
The Surveillance-Based Price Discrimination Act seeks to regulate the use of surveillance data in pricing systems. The Illinois Attorney General will enforce the Act, which includes provisions for private legal actions and outlines penalties.
Key Provisions
- Regulation of surveillance-based price discrimination
- Enforcement by the Attorney General
- Private right of action for aggrieved individuals
- Penalties included
Latest Legislative Action
Rule 19(a) / Re-referred to Rules Committee
Bill Sponsors (showing 5 of 17)
| Name | Role |
|---|---|
| Aaron M. Ortiz | Primary |
| Daniel V. Beiser | Primary |
| Harry Osterman | Primary |
| Jim Durkin | Primary |
| Kelly M. Cassidy D | Primary |
Compliance Checklist
Who: Businesses utilizing automated pricing systems
Deadline: Upon enactment of the Act
Penalty: Civil penalty up to $10,000 per violation
Who: Insurers and credit entities
Deadline: Ongoing
Penalty: Civil penalty and potential damages in private actions
Related & Companion Bills
Full Legal Analysis
Official Source
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Affected Industries
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