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IL HB4985: SURVEILLANCE-BASED PRICING

In Committee Illinois · 2025–2026 session

Last verified Oct 13, 2026 · official bill text

HB4985 · where it stands

1 of 5 steps complete
  1. Introduced In committee
  2. Passed first chamber
  3. Passed both chambers
  4. Enacted
  5. Effective
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

Illinois's HB 4985 would create the Surveillance-Based Price Discrimination Act, barring a person from using surveillance data as part of an automated decision system to inform the individualized price charged to a consumer. The Attorney General and aggrieved consumers could sue. Filed February 4, 2026; assigned to the Consumer Protection Committee March 18 and re-referred to the Rules Committee March 27, 2026; it has not passed either house.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

If enacted, sellers could not use surveillance data in automated systems to set individualized consumer prices, and would face Attorney General penalties and private lawsuits.

Key provisions

  1. A person may not use surveillance data as part of an automated decision system to inform the individualized price assessed to a consumer; charging different prices based on the cost of providing the good or service is not a violation (Sec. 10)
  2. 'Automated decision system' includes systems derived from machine learning, statistics or artificial intelligence techniques that assist or replace human decision-making (Sec. 5)
  3. Exempts insurers complying with the Insurance Code that use only risk-relevant data, and refusals to extend credit based on a consumer report under the Fair Credit Reporting Act (Sec. 10)
  4. The Attorney General enforces, with civil penalties of up to $10,000 per violation plus reasonable attorney's fees; each consumer or transaction is a separate violation (Sec. 15)
  5. An aggrieved person may sue for the greater of actual damages, $3,000 per violation, or (on clear and convincing proof of bad faith or intent) 3 times actual damages, plus costs and fees (Sec. 20)
  6. The Attorney General may adopt implementing rules (Sec. 30)

Latest legislative action

Mar 27, 2026. Rule 19(a) / Re-referred to Rules Committee

Sponsors (showing 5 of 17)

NameRole
Primary
Primary
Primary
Primary
D Primary

Related and companion bills

Topics and industries

Related topics

Algorithmic PricingAutomated Decision-Making

Affected industries

Consumer ProtectionTechnology

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

Related AI laws in Illinois

All Illinois bills →
SB2255 SURVEILLANCE DISCRIMINATION SB3657 CONSUMER FRAUD-DIGITAL PRICING SB3114 TRANSPARENCY IN DOWNCODING ACT HB5395 NETWORK ADEQUACY-STANDARDS SB 2909 SCH CD-TEACHER EVALUATION-AI HB2472 INS-ADVERSE DETERMINATION

Same topic in other states

New York S09132 Prohibits the use of a wage-fixing algorithm in combination with personal or beh Minnesota SF3098 Prohibition from using artificial intelligence to dynamically set product prices Georgia SB164 Trade Practices; surveillance based price discrimination and surveillance based Tennessee HB1468 AN ACT to amend Tennessee Code Annotated, Title 29; Title 45; Title 47 and Title Iowa HF2469 A bill for an act prohibiting the use of an automated decision-making system to Kentucky HB33 AN ACT relating to data privacy.