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NY A216: Relates to requiring advertisements to disclose the use of synthetic media

Dead/Failed New York · 2023–2024 session

Last verified Oct 1, 2026 · official bill text

A216 · where it stands

This bill did not become law (dead/failed) · last action Jun 6, 2024.

What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

Not law. A 216 (2023-2024) would have required anyone advertising goods or services in New York, in any medium, to disclose a synthetic performer in an ad when they knew of it: a digital asset made with generative AI or software to look like a human performer who is not any identifiable real person. Violations would have carried civil penalties of $1,000, then $5,000 for each later one. Its final version, A 216-C, was sent to the Assembly Rules Committee on June 6, 2024 and died when the session ended. A later version, S 8420-A, became law in December 2025.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

None from this bill, which died. Its successor, S 8420-A (Chapter 617 of 2025), requires synthetic performer disclosures in New York ads from June 9, 2026.

Key provisions

  1. Advertisers of property or services in New York must disclose a synthetic performer in an ad, in any medium, when they have actual knowledge of it
  2. Synthetic performer: a digital asset created or modified with generative AI or software to look like a natural performer who is not any identifiable person
  3. Civil penalty of $1,000 for a first violation and $5,000 for each later violation
  4. Does not limit publicity and privacy rights under Civil Rights Law sections 50, 50-f and 51, or change Section 230 protections
  5. The original 2023 text covered any AI-generated likeness in ads; three amendments narrowed it to synthetic performers
  6. Final version A 216-C reported to the Assembly Rules Committee June 6, 2024; died when the 2023-2024 session ended; Senate version S 6859

Latest legislative action

Jun 6, 2024. Reported Referred To Rules; died when the 2023-2024 session ended

Topics and industries

Related topics

AI TransparencyAI Likeness

Affected industries

Media

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

Related AI laws in New York

All New York bills →
S08420 Requires advertisements to disclose the use of a synthetic performer S01228 Requires advertisements to disclose the use of a synthetic performer; imposes a S9832 Provides for the registration and duties of model management companies; provides S5959 Establishes the right of publicity and provides for a private right of action fo S06953 Relates to the training and use of artificial intelligence frontier models; defi S00822 Relates to the disclosure of automated employment decision-making tools; require

Same topic in other states

Oklahoma HB3453 Artificial intelligence; definitions; establishing the rights of Oklahomans when Missouri SB1324 Creates regulations of artificially generated online content using artificial in Illinois HB4869 CONSUMER FRAUD-AI DISCLOSURE Florida H1395 Artificial Intelligence California AB3050 Artificial intelligence. Louisiana HB734 Creates a consumer bill of rights regarding artificial intelligence