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Relates to prohibiting private entities from using biometric data for any advertising, detailing, marketing, promotion, or any other activity that is intended to be used to influence business volume, sales or market share or to evaluate the effectiveness of marketing practices or marketing personnel.
This bill prohibits private entities from using biometric data for advertising and marketing activities aimed at influencing business metrics.
If you use biometric data for marketing in New York, you must stop using it for these purposes or face penalties.
What do these statuses mean? ▼
Affected Industries
Topics
What This Means
The proposed legislation seeks to restrict the use of biometric data by private entities in advertising and marketing efforts. Companies utilizing biometric data for marketing purposes will need to reassess their strategies to ensure compliance.
Key Provisions
- Prohibits the use of biometric data for advertising and marketing.
- Aims to influence business volume, sales, or market share.
Latest Legislative Action
REFERRED TO CONSUMER PROTECTION
Bill Sponsors
| Name | Role | District |
|---|---|---|
| John Liu D | Sponsor | SD-016 |
Compliance Checklist
Who: All private entities in New York
Penalty: Potential penalties for non-compliance not specified
Related & Companion Bills
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Related Topics
Affected Industries
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