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AI Summary
This bill prohibits private entities from using biometric data for marketing purposes to influence business outcomes.
Business Impact
If you use biometric data for marketing in New York, you must stop by the effective date or face penalties.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics How we classify →
What This Means
The proposed legislation in New York seeks to restrict private entities from utilizing biometric data for marketing activities. This includes any efforts aimed at influencing sales or evaluating marketing effectiveness. The bill aims to protect individuals' biometric information from commercial exploitation.
Key Provisions
- Prohibits private entities from using biometric data for marketing purposes.
- Defines 'private entity' and 'biometric identifier' clearly.
- Excludes certain data types from the definition of biometric identifiers.
- Applies to all private entities, regardless of their profit status.
- Effective 30 days after becoming law.
Latest Legislative Action
RECOMMIT, ENACTING CLAUSE STRICKEN
Bill Sponsors
| Name | Role |
|---|---|
| Simcha Felder | Primary |
Compliance Checklist
Cease using biometric data for marketing activities
Who: All private entities in New York
Deadline: 30 days after the bill becomes law
Penalty: Potential penalties for non-compliance not specified
Who: All private entities in New York
Deadline: 30 days after the bill becomes law
Penalty: Potential penalties for non-compliance not specified
Related & Companion Bills
Full Legal Analysis
The bill prohibits private entities from using biometric identifiers or biometric information for any advertising, marketing, or promotional activities intended to influence business volume, sales, or market share. This restriction applies regardless of the beneficiary's status as governmental, for-profit, or not-for-profit. The bill does not specify compliance mechanisms or penalties for non-compliance. Key definitions clarify what constitutes biometric identifiers and information, excluding certain types of data such as photographs or health-related information. This legislation aligns with growing trends in data privacy and biometric regulation seen in other states, reflecting a heightened awareness of consumer rights regarding personal data.
Official Source
Official Bill Text
View S02390 on official legislature website →
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