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Relates to prohibiting private entities from using biometric data for any advertising, detailing, marketing, promotion, or any other activity that is intended to be used to influence business volume, sales or market share or to evaluate the effectiveness of marketing practices or marketing…
This bill prohibits private entities from using biometric data for marketing purposes to influence business outcomes.
If you use biometric data for marketing in New York, you must stop by the effective date or face penalties.
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What This Means
The proposed legislation in New York seeks to restrict private entities from utilizing biometric data for marketing activities. This includes any efforts aimed at influencing sales or evaluating marketing effectiveness. The bill aims to protect individuals' biometric information from commercial exploitation.
Key Provisions
- Prohibits private entities from using biometric data for marketing purposes.
- Defines 'private entity' and 'biometric identifier' clearly.
- Excludes certain data types from the definition of biometric identifiers.
- Applies to all private entities, regardless of their profit status.
- Effective 30 days after becoming law.
Latest Legislative Action
REFERRED TO CONSUMER PROTECTION
Bill Sponsors (showing 5 of 18)
| Name | Role |
|---|---|
| John Liu D | Primary |
| LANZA | Primary |
| LARKIN | Primary |
| Simcha Felder | Primary |
| ADDABBO | Cosponsor |
Compliance Checklist
Who: All private entities in New York
Deadline: 30 days after the bill becomes law
Penalty: Potential penalties for non-compliance not specified
Related & Companion Bills
Full Legal Analysis
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Affected Industries
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