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IL HB4985

IL HB4985: SURVEILLANCE-BASED PRICING Verified

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Disclaimer: This page provides general informational summaries only and does not constitute legal advice. AI-generated content may contain errors. Always consult a qualified attorney for guidance specific to your situation. Read full disclaimer →
AI Summary

HB4985 aims to regulate the use of surveillance data in pricing systems, with enforcement by the Attorney General. The bill includes penalties and private legal actions.

Business Impact

If you use surveillance data for pricing, you must stop or face legal action.

State
Illinois
Bill Number
HB4985
Status
Introduced
Risk Level
Medium
Category
Comprehensive
Last Action
Mar 27, 2026
Last Verified
May 28, 2026
Data Updated
May 28, 2026
What do these statuses mean?
Introduced — Filed in the legislature; not yet heard in committee
In Committee — Assigned to and being reviewed by a legislative committee
Passed — Approved by one or both chambers; awaiting further action
Signed / Enacted — Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed — Vetoed, failed to pass, or session expired without action
Unknown — Status data not yet available or awaiting classification

Affected Industries

Consumer Protection Financial Services Law Enforcement Insurance Retail Technology E-commerce

Topics How we classify →

What This Means

The Surveillance-Based Price Discrimination Act seeks to regulate the use of surveillance data in pricing systems. The Illinois Attorney General will enforce the Act, which includes provisions for private legal actions and outlines penalties.

Key Provisions

Latest Legislative Action

Rule 19(a) / Re-referred to Rules Committee

Bill Sponsors (showing 5 of 17)

Name Role
Primary
Primary
Primary
Primary
Primary

Compliance Checklist

Cease using surveillance data for pricing decisions
Who: Businesses utilizing automated pricing systems
Deadline: Upon enactment of the Act
Penalty: Civil penalty up to $10,000 per violation
Review pricing strategies for compliance with exemptions
Who: Insurers and credit entities
Deadline: Ongoing
Penalty: Civil penalty and potential damages in private actions

Related & Companion Bills

Illinois SB2255 — SURVEILLANCE DISCRIMINATION

Full Legal Analysis

The Surveillance-Based Price Discrimination Act, introduced as HB4985 in Illinois, seeks to regulate the use of surveillance data in automated decision systems that determine individualized pricing for goods or services. The bill assigns enforcement responsibilities to the Illinois Attorney General, who will oversee compliance. Additionally, the bill provides for private rights of action, allowing individuals who believe they have been wronged by violations of the Act to seek legal recourse. The bill outlines penalties, including fines for non-compliance.

Official Source


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