GA SB164: Trade Practices; surveillance based price discrimination and surveillance based wage discrimination; prohibit

In one paragraph

Georgia's SB 164 would add Article 37 to Title 10, Chapter 1, prohibiting 'surveillance based price discrimination' and 'surveillance based wage discrimination', meaning use of an automated decision system to set individualized prices or wages based on surveillance data about a consumer or worker. Defined exceptions would apply, such as cost-based price differences. According to its title, it would provide civil penalties and enforcement. The bill was read and referred on February 13, 2025 and died when the session ended.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

None: the bill did not pass. Had it been enacted, retailers, employers, gig platforms and insurers using automated systems to personalize prices or wages from surveillance data would have been restricted.

Key provisions

1. 1Would bar any person from surveillance based price discrimination, using an automated decision system to inform individualized prices from surveillance data (10-1-961(a))
2. 2A person would not have engaged in it if it shows prices differ because of cost differences, or, for an insurer, that only risk-relevant data was input
3. 3Would bar surveillance based wage discrimination, with defenses such as wages based solely on data directly related to the work or on differences in the worker's cost (10-1-961(b); captured text is truncated after this point)
4. 4Would define surveillance data to include personal characteristics, behaviors and biometrics
5. 5According to its title, would provide civil penalties, enforcement, exceptions and rule making
6. 6Last action: Senate Read and Referred on February 13, 2025; dead

Latest legislative action

Feb 13, 2025. Senate Read and Referred; died when the Georgia General Assembly's 2025-2026 session ended April 2, 2026

Sponsors (showing 5 of 41)